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GENERAL SUMMARY OF POSITION: 

Under the general direction of the Vice Chancellor of Communications, the Assistant Vice Chancellor, Marketing (AVC Marketing) is a senior member of the staff responsible for envisioning, identifying, developing and executing creative and appropriate marketing activities and strategies that increase awareness of and visibility for UMass Chan Medical School. This newly created position comes at an exciting time: in September 2021 the Medical School received a $175 million philanthropic gift that renamed our institution and three graduate schools. The AVC Marketing will play a key role in the establishment of institutional identity as a consequence of a $175 million naming gift. In supervising a team of marketing content professionals, the AVC Marketing will execute a strategic marketing plan that establishes UMass Chan Medical School in the public eye and builds connections with important audiences.

MAJOR RESPONSIBILITIES:

• Manage strategic planning and implementation of institutional marketing programs, conceptualizing approaches and establishing the new UMass Chan Medical School brand identity.
• Manage staff responsible for generating timely, original, engaging marketing materials and content that highlight the world-class research, education, health care and public service missions at UMass Chan, with a focus on raising the profile and awareness of, and affinity for the institution; manage social media and marketing staff
• Serve as an engaged deputy to the Vice Chancellor for Communications
• Anticipate, develop and employ key marketing opportunities and messages to promote the excellence of UMass Chan, including the release of select annual rankings.
• Work collaboratively with Senior Staff colleagues to manage the process of developing and delivering a rich variety of marketing products
• Actively collaborate on communications and editorial priorities with the AVC, Content.
• Working collaboratively with the Office of Communications editorial team, manage and edit marketing content; supervise any marketing consultants or vendors to ensure that work product meets UMass Chan standards.
• Oversee admissions marketing for UMass Chan’s three graduate schools – the T.H. Chan School of Medicine; the Morningside Graduate School of Biomedical Sciences; and the Tan Chingfen Graduate School of Nursing to ensure high caliber results, alignment with overall institutional marketing strategy and brand standards, and the recruitment of highly-qualified and diverse students.
• Support other department activities through writing and other tasks as required
• Establish and maintain positive working relationships with internal and external contacts.
• Serve on committees as assigned and advise stakeholders across the UMass Chan organization on marketing-related matters as needed
• Provide support for department’s special projects for the Chancellor’s office and institutional imperatives.
• Perform other duties as required
• Ability to travel to off-site locations; some off-hours and weekend duties.

REQUIRED QUALIFICATIONS:

• Bachelors’ degree in English, journalism or related field, or equivalent
• 10+ years of experience in higher education public relations or marketing, health care public relations or related setting with responsibility for supervisory and managerial oversight, demonstrated problem solving, strategic communications, planning, writing and editing skills
• Excellent writing, editing and proofreading skills
• Ability to analyze materials and extract key messages and to oversee delivery of key messages with an understanding of impact
• Proven ability to work with senior managers and to strategize solutions to public relations problems/issues
• Excellent verbal, interpersonal, and organizations skills
• Basic knowledge of graphic arts, Office Applications software